Don’t damage your reputation with Google Analytics You could lose your customers trust and risk damaging your reputation if people learn their data is used for Google’s “own purposes”. By choosing the ethical alternative, Matomo, you won’t make privacy sacrifices or compromise your site. You can even use Matomo without needing to ask for consent.
With 100% data ownership you get the power to protect your user’s privacy. You know where your data is stored and what’s happening to it, without external influence. We’re serious about privacy here at Matomo and keeping your business GDPR and CCPA compliant.
Read everything about the Matomo platform Here
Matomo is the Google Analytics alternative Google Analytics is a great free tool, but you may be disadvantaged due to privacy-sacrifices and the uncertainty around data ownership. Not only that, GA places many restrictions on their free users such as data sampling and data processing limits. If these are major concerns for you, Matomo could be the alternative for you.
With 100% data ownership you get the power to protect your user’s privacy. You know where your data is stored and what’s happening to it, without external influence. We’re serious about privacy here at Matomo and keeping your business GDPR and CCPA compliant.
Read everything about the Matomo platform Here
Raw data access Raw data access lets you connect your Matomo to any data warehouse you’re already using. Easily import all of your user and customer data from Matomo into your data warehouse. This is useful when you want to merge this new trove of user data with existing systems (e.g. CRMs, e-commerce, billing, ERP etc.). Or, if you’re using a BI tool you can connect it to Matomo and query your users data in SQL and create reports in the BI system.
And if you ever want to move on to another analytics solution, feel comfortable knowing you won’t lose your historical data and can extract any behavioural data.
Choose where in the world your data is stored Hosting means you control your own data and this may be a more secure option for your business. This is hugely appealing to industries that have strict data privacy policies or requirements like banking, insurance, or the government sector.
It also means you can define which country your data is located in as each country has different laws around who can assess your data.
Important update: On July 16, 2020, the Court of Justice of the European Union (CJEU) ruled that any cloud services hosted in the US, like Google Analytics, no longer comply with the GDPR and EU privacy laws. This means you’re at risk of getting fined for continuing to use GA. Which makes Matomo a safer alternative to GA as you host it on your own servers, and have complete control over where you store your data.
