Matomo Analytics platform
100% data ownership With Matomo, the philosophy around data ownership is simple, you own your data, no one else. The relationship remains between the website owner (you) and the visitor, with no external sources looking in. This separates us from our competitors as you get a comprehensive tool that does the job and instills trust in the people who come to your site. When people see Matomo on websites, they can immediately know they’re being protected.
Privacy, PII, and GDPR Matomo Analytics is a platform that offers privacy by design, so you can take privacy and personally identifiable information (PII) very seriously – on our Cloud, On-Premise and Matomo for WordPress offerings. You can easily configure Matomo to not process any PII. Become fully GDPR compliant and learn how you can better respect user privacy, while getting the insights you need for your business.
Matomo is the Google Analytics alternative Google Analytics is a great free tool, but you may be disadvantaged due to privacy-sacrifices and the uncertainty around data ownership. Not only that, GA places many restrictions on their free users such as data sampling and data processing limits. If these are major concerns for you, Matomo On-Premise could be the alternative for you.
Choose where in the world your data is stored Hosting On-Premise means you control your own data and this may be a more secure option for your business. This is hugely appealing to industries that have strict data privacy policies or requirements like banking, insurance, or the government sector.
It also means you can define which country your data is located in as each country has different laws around who can assess your data.
Important update: On July 16, 2020, the Court of Justice of the European Union (CJEU) ruled that any cloud services hosted in the US, like Google Analytics, no longer comply with the GDPR and EU privacy laws. This means you’re at risk of getting fined for continuing to use GA. Which makes Matomo On-Premise a safer alternative to GA as you host it on your own servers, and have complete control over where you store your data.
And More.... Read everything about the Matomo platform Here